|About The Team
Management & Administration
Sales / Referral Agents
Long Term Care Solutions
Disability Insurance Solutions
Tax Specialist/ CPA
401k / Simple IRA Specialist
Mentoring independence is a passion for Michele. She has been a licensed insurance agent for over 26 years and started her career in the financial industry in May of 1989 with American Bank of Bradenton, now BMO Harris Bank. After five years in banking, she ventured into the insurance industry with State Farm in 1993. In 1996 she began her own health insurance agency and has specialized in that market along with the financial service market ever since.
In 2002 she founded MSA Marketing and merged both of her companies together. Today she continues to run MSA and believes strongly in mentoring and helping others in understanding the simplicity of the insurance and financial markets. Her number one goal is to assist her clients in reaching THEIR GOALS AND DREAMS and to teach other agents to do the same.
Michele has served as the President and Legislative Chair of the Gulf Coast Association of Health Underwriters and is also a member of the Florida and National Health Underwriter Association. Those organizations are now known as National Association of Benefits & Insurance Professionals FL (NABIP). Over the last 20 years, she has spent time in Tallahassee and Washington to make sure that her clients have a voice. She is recognized by The National Ethics Bureau as an approved financial mentor and has also been recognized throughout her years in the insurance and financial industries as a top producer, recruiter, and team builder. Michele holds a CLTC designation. She chaired and served on the board of the Sunshine Academy & Daycare for a total of 12 years. She has served on both the state and local boards of the health underwriters. She has been a member of the Church of God for over 30 years and helped plant Fellowship church of God in Bradenton in 2010. She served in leadership and on the board since inception. She is passionate about the TRUTH of Gods word, the walking out the Love of Christ and her husband Dave, who she met in 1985 and married in 1988.
Michele has developed several unique copy written tools and strategies, through MSA Marketing, Inc., to present health, financial and retirement strategies for families, individuals, and small businesses. Together these strategies provide her clients with comprehensive solutions to their concerns about health, wealth and asset protection.
As an independent agent, Michele has the freedom to represent the entire industry, not just a specific proprietary company or product line. This also allows her the privilege of educating and informing her clients as opposed to only selling products. She believes it is imperative to have access to whatever is beneficial to each client’s individual portfolio needs and seeks to protect her client’s money while creating guaranteed retirement income streams that her clients cannot outlive. Over the past several years Michele has recruited an amazing corporate team of professionals to assist in servicing and supporting MSA's clients and agent base.
Charma joined MSA’s corporate team in July 2005, served as the presidents Executive Assistant from 2005 to 2012.
Charma serves currently as the personal assistant to Michele. She is passionate about the Lord Jesus, her family and helping others.
She enjoys her church, is actively involved in the music program and enjoys spending time with her husband, Steve. They have 2 children and 1 grandson.
She joined MSA’s corporate team in September 2023, and brings with her twenty-three years of business management and paralegal experience, and twenty-one years of real estate sales/broker experience and property management experience. She has gifts in business administration, bookkeeping, HR, and computer networking.
She holds an AA degree in Paralegal Studies, in addition she holds her Real Estate Broker license and is a Partner/Owner of Harry Falck Realty, Inc. in Southwest Bradenton.
Kimberly enjoys spending time with her daughter and grand-daughter, hiking, powerlifting, exercising, reading her Bible and other spiritual growth books, and listing to podcasts/sermons.
Born and raised in Manatee/Sarasota counties, Kimberly has been local to the area throughout her life. She is devoted to her family and spends as much time with her family and extended family as possible. She loves to travel and hike in new areas of the country. She is a member of Bayside Community Church and has been blessed with strong Christian parents that influenced who she is as a person. She is a servant leader and currently is serving in the prison ministry of Bayside in the Manatee County Jail recovery pod.
Marcy joined the MSA Mentoring, Inc. (MSA) Team in September of 2015 as an office floater and was quickly promoted to a receptionist. She graduated SCF with her Associates degree in 2016. Marcy was promoted to an administrative assistant and acquired her Insurance License, both in 2017. She brings with her an array of administrative giftedness that has been a blessing to MSA and its customers..
She is an invaluable member to the team and has been personally mentored by the president to assist in customer supported service areas of the agency.
In her spare time, she enjoys singing, playing guitar and is currently learning how to play the piano. She holds her family, as well as her spiritual family close to her heart.
Gretchen Roth joined the MSA team in February of 2014, and brings extensive customer service and sales experience to the company. Through the several years here at MSA, Gretchen has served as receptionist, customer service specialist and operations specialist. In 2018, she was promoted to the Bookkeeping Assistant and most recently to Human Resources Liaison.
Gretchen has her AA in paralegal studies.
She is a mother of three wonderful boys--Duncan, George, and Connor, and spends quite a bit of time at soccer, basketball and football practices! In her free time, she enjoys quality moments with her family and friends, and loves music, reading, praying, going to the movies and relaxing at home with her loving husband, Sean.
Jana' has been working with MSA since 2010, and has owned her own accounting business for 19 years. Prior to that, she was with a manufacturing company, Uniroyal, for 15 years performing several roles within the company, such as Payroll Manager, Human Resources Manager and Accounts Receivable Manager.
She brings many varied talents to our team, including extensive accounting and bookkeeping skills, QuickBooks experience, human resources knowledge and corporate office management expertise. She also brings a high level of integrity, admirable ethics and unquestionable loyalty to the company, all of which are invaluable traits.
Jana' has her Bachelor of Science in Accounting and Math from Grace College in Winona Lake, Indiana. Her interests include a personal relationship with her Lord, Jesus Christ & spending time with her husband and their son.
Initially an MSA client, Kim joined MSA's corporate team in August 2010. She brought many years of administrative and customer service skills to the company. She served MSA & BEC for 5 years before taking an extended leave. Kim returned to us in March of 2019 and easily picked up where she left off.
Born in Dayton, Ohio, Kim is devoted to her husband of 33 years. They relocated to Bradenton, Florida in 1994. A member of First United Methodist Church in Bradenton, Kim loves the Lord and has served on various church committees over the years. She and her husband raised two sons in Troop 8 at FUMCB, one of whom attained the rank of Eagle Scout. They now enjoy spending time with their grown children & five grandchildren. Brought up in a family of animal lovers, they prefer to only have rescued pets. They previously had 4 dogs but lost a few to old age. Lost the last senior in 2023. Having a pet is a lifetime commitment (the animal's lifetime). They now have 2 dogs, younger rescues, so will enjoy them for many years.
In addition to reading many spiritual & self-help books and attending weekly bible study group, she is most content spending time at home.
Before joining MSA in 2019, Kayla spent summers volunteering at a local Christian Summer Camp called Camp Z. She also served the Lord on the worship team at Fellowship Church of God from 2016 to 2020.
Kayla had no experience working in a professional office prior to joining MSA. She brings natural & spiritual gifts of administration, is very organized and has acquired varied technical skills. Kayla graduated from State College of Florida with an Associates in Arts Degree. She is particularly interested in photography and is pursuing a degree in photojournalism at USF Tampa.
Kayla embraces the opportunity to learn about the upkeep of a professional office and she’s also learning about data entry progression, database projects and administrative work. Working at MSA has also taught Kayla better professional communication skills as well as what it means to work as a team. She’s been promoted twice already and currently serves as our database administrator.
Kayla enjoys photography and spending time with her family & friends.
Donna has been in the insurance business helping young and old alike since 1991. When the over-65 market started making changes in 2006, she was personally selected by several carriers to represent their new line of Medicare Advantage products including the Prescription Drug Part D.
Her experience in the Medicare supplement industry for the past 20 years gave her an edge to the ins and outs that clients have with Senior Decisions and Solutions when approaching 65. Now for the past 8 years she has been advising and educating seniors on how to prepare for 65 and how to make the choices that are available in this market. It can be an overwhelming task for seniors to absorb the abundance of propaganda and literature that comes their way as they approach 65. She makes it easy to understand and puts your mind at ease that you are following the proper steps in ensuring your future and your medical care.
Donna heads our Senior Department at MSA Marketing and is always available to answer your questions on what to do next or how to understand the complex path of making the right decisions as you approach a new phase of your life at 65.
Erin began her health insurance career 10 years ago, after a successful career marketing, selling, and managing advertising for national magazines. Erin’s enthusiastic commitment to helping others, trustworthiness and concern for her clients quickly excelled her health insurance career. She is an excellent listener and goes over and above to assist clients needs and research all available options.
She has helped clients with choosing and maintaining their Marketplace plans since its inception in 2013. Her knowledge, experience and expertise with the Marketplace allows her to select the most suitable plans with a smooth experience and an abundance of support.
Erin is a graduate of Bowling Green State University with a BA in Communication. In her free time Erin enjoys spending time with family and friends, playing pickleball, attending yoga classes and community events.
Margie has been specializing in Long Term Care planning since 1990. A nationally recognized expert in this field, Margie has been named as one of the industry’s top ten power people by Senior Market Advisor, a monthly insurance magazine.
Margie brings years of experience and knowledge to our clients, educating and guiding them to make the best and most appropriate decision targeted to their specific needs. As part of her focus on ensuring that our clients understand the need for this protection, Margie serves as National Vice President of the new “3in4 Need More Campaign”, a national awareness campaign that educates consumers about the need for long term care planning. She also serves as the National Marketing Coordinator for the LTCP Designation provided by AHIP, as well as a principal in the company, Hagelman-Barrie LTC Sales Training Solutions, a firm specializing in agent education and training.
Since 2000, Margie has been writing the popular “LTC Insider” column for Senior Market Advisor. She is a published author of two education books on LTC planning. As a much sought-after speaker, she has spoken at numerous industry conferences, and is also co-founder of the Executive Study Committee, a group of the top 20 women leaders in the LTC industry.
She is active in her local community, and has served as President of her local Chamber of Commerce and on the boards of the local ORT chapter and the Gulf Coast Susan G. Komen committee. She and her husband, Bernie, have two sons, two daughter-in-laws, and four grandchildren; she is originally a Maryland native, but now resides in Sarasota. She earned a Bachelor of Art degree in Journalism from the University of Maryland.
Margie spearheads our Long Term Care Department at MSA Marketing and is available to answer any pertinent questions that our clients may have. She thoroughly enjoys the opportunity to assist clients in making wise decisions concerning the security of their future.
Brian has always been committed to the disability Insurance arena since 1992.
A graduate from Penn State University, Brian’s philosophy has always been the same since the beginning, do the right thing for the client and the Lord will bless you for serving others honorably. He started out as an agent with Paul Revere Insurance to become one of their top disability producers.
Since 2001 he has helped 1000’s of agents and brokers throughout the US understand income protection insurance as well as how to educate their clients about this undersold necessity. Brian has also been part of teams that actually designed and brought to marketplace new cutting edge disability products. He also served as President for over 11 years the South Jersey National Association of Insurance and Financial Advisors. (NAIFA) He also has been recipient of many National Insurance awards throughout his career.
Brian has been married to wife JoAnn, for 31 years, has three children and 4 grandchildren.
Floyd Holway is one of the founding partners of Braxton & Holway, P.A., and has been with the firm since 1985. Prior to his founding of the firm, Floyd served as a Junior Officer in the United States Navy from 1965 to 1967 and also served as the Corporate Controller of Tropicana in Bradenton, Florida from 1980 to 1983. Floyd is a graduate of Villanova University where he received his B.S. in Economics in 1965 and a graduate of New York University where he received his M.B.A. in Finance in 1976. He's has been a licensed Certified Public Accountant in the State of Florida since 1984. Floyd originally received his license in the State of New Jersey in 1969 and the State of New York in 1970. Floyd is also a licensed and registered representative of Genworth Financial Securities Corporation.
In addition to providing tax, accounting and business services, Floyd specializes in accounting services as it relates to small businesses and Common Interest Realty Associations (CIRA's). This specialization encompasses over 20 years of experience.
A member of both the American Institute of Certified Public Accountants (AICPA) and the Florida Institute of Certified Public Accountants (FICPA), Floyd currently serves on the Board of the South Manatee Sertoma Club. In the past he has also served on the Board of Trustees for Hospice of Southwest Florida, the Allocations Committee of the United Way, and on several local not-for-profit organizations.
Floyd and his wife Lesley have lived in Bradenton since 1980 and have three daughters and four grandchildren. In his free time he enjoys spending time with his wife and traveling to see his daughters and grandchildren.
A career dedicated to helping small employers maximize their company’s retirement benefits. Selecting the correct plan that supports the company’s objectives require careful consideration. With 30 years’ experience Russ has seen many challenging issues affecting employer sponsored retirement plans. There is no one solution for a retirement plan. Whether a 401(k) plan is a better solution than a SIMPLE IRA for a company depends on many factors. The key is to clearly understand the objectives of the management team and then make the right recommendation that supports those objectives. Russ’ recommendations are focused on the long-term which is critical when making retirement plan decisions.
A graduate of The Ohio State University with a B.S. in Economics
Naval officer with 26 years’ of service
Vice President of Qualified Retirement Plans for a major financial services company
Past President of National Association of Insurance and Financial Advisors, Tampa, FL chapter.